1 in 5 raffle admins say standing out from the pack is their biggest hurdle in becoming Best in Show.
These two SPCA lotteries are barking up all the right branding trees, though — and it's growing their raffle results.
20+ years into the charitable lottery game and this Ontario SPCA won't stop retrieving jackpot growth.
Hamilton/Burlington SPCA's full-blown lottery program throws supporters more than just a bone, but a whole toy box of epic prizes to keep them coming back for more.
🐾 Multi-prize format: The fun never paws-es when supporters are constantly checking social media to see who caught the treat this week.
🐾 Giving supporters choices: 67% of raffle ticket buyers would rather pounce on cash than win a different prize. What's even more fun? Letting them choose for themselves (it makes a great marketing message, too).
🐾 Capitalizing on consistency and "cute factor": Hamilton Burlington SPCA's marketing materials are branded and recognizable — plus, they add adorable dogs and cats to their templates, capitalizing on the fact everybody loves (and double taps) an animal photo.
A pet's love is forever ❤️ and so is the hype around weekly 50/50 draws.
And just like a dog gets used to its owner's commands, SPCA supporters stick with giving opportunities that are consistent, low maintenance, and reliable — like buying online 50/50 tickets.
🐾 Leaning into local love: With six chapters across the province, the Nova Scotia SPCA's Rafflebox page let's supporters pick which one to support directly with their ticket purchase, capitalizing on community love (and a little friendly competition.)
🐾 A collective pack of over 100k on social: The Nova Scotia SPCA's six chapters reach over 114k animal lovers collectively on Facebook. By creating content like winner announcements and sharing it across all channels, the Nova Scotia SPCA gets wide reach.
🐾 Celebrating winners everywhere they can: SPCA's are notoriously resourceful, so it's no surprise the Nova Scotia SPCA has a reusable, easy-to-update template to celebrate winners week after week. These graphics double as email banners and creative for their Meta ads (like we said, resourceful bunch). Animal photos always perform well on social and supporters love chiming in with congratulations, making these winner announcements some of the week's most engaging posts.
Is your SPCA, Humane Society, or other animal welfare organization looking for a reliable platform to run your charitable lottery? Get in touch, we’re here to help.