Raising more with the ‘In Support Of’ feature

The decision is made – you’re running a raffle. Time to do some serious ticket selling. 

When we're building new features for Rafflebox, the goal is always to help you raise more funds. That could mean making the platform easier to use, upgrading its security, or in this case, adding features that encourage more sales. 

What’s the ‘In Support Of’ feature? 

You’ll have lots of people selling tickets for your raffle, so if you want to break it down and see who's selling what, you can add the 'In Support Of' feature to your raffle page.

The ‘In Support Of’ feature adds a drop-down list to your raffle page where ticket buyers can select their seller (the person they’re supporting by buying the ticket).  

The feature can be used for all kinds of tracking, but the most common use is tracking sales for sports teams. For example, you’re running a 50/50 raffle for your kid’s hockey team. To drum up a little healthy competition, you implement the ‘In Support Of’ feature so you can track who’s selling the most tickets. When the raffle wraps, you celebrate Johnny Raffle for selling the most tickets with a prize.   

How Sport Nova Scotia is selling 10x more raffle tickets with sales tracking:

Sport Nova Scotia’s Sport Split 50/50 raffle supports sports teams and clubs across the province with monthly raffles, and so far, they're raising up to $44,000 each month.

How they set up their raffle page: The organization oversees dozens of teams and clubs, so on their raffle page you can select both the team and player you're supporting (see set up to the right).

How it boosts sales: By tracking how much each team and team member is earning, Sport Nova Scotia creates healthy competition among their members (and data, science, and every teen television drama says athletes love competition.)

Top fundraising clubs get a prize each month, which helps light a ticket-selling fire under members. Plus, people love directly supporting the team member they know. The Sport Split raffle is selling 10x more tickets than before moving to Rafflebox and using the ‘In Support Of’ feature.

🔥 Hot tip: Your raffle page displays how much each player is fundraising – an added incentive if you want to create a little healthy competition. It’s displayed on the raffle page under “Top Fundraisers” tab, which you’ll find between the page’s “About” and “Rules” tabs.

How the Calgary Catholic Education Foundation celebrates their top fundraisers:

The Calgary Catholic Education Foundation (CCEF) supports 117 schools, raising over $316,000 with raffles in 2022 and 2023.

• How they set up their raffle page: The CCEF tracks sales by school, not by seller, so their raffle page has one drop-down list so supporters can choose which schools gets their support.

• How it boosts sales: The CCEF does bi-weekly Early Bird draws during their two month raffle campaign. To encourage ticket sales, they recognize and reward the top fundraising school's staff with a coffee and donut break before each Early Bird draw.

CCEF also supports their sellers with posters schools can print and post:

How the Nova Scotia Firefighters' 50/50 rewards top fundraisers with a cash prize:

The Nova Scotia Firefighters' (NSFD) weekly 50/50 Jackpot grows upward of $400,000 a week. 

• How they set up their raffle page: NSFD has one 'In Support Of' drop-down list on their page, allowing buyers to select the fire station they want to support.

• How it boosts sales: The top fundraising fire station receives $1,000 cash on top of their regular cut of the funds.

How Evan Hardy School completely customized the 'In Support Of' drop-down:

This group used the ‘In Support Of’ feature in a less typical way, but it’s a fun example of how you can customize the dropdown list to work for your fundraising goals.  

Evan Hardy Collegiate in Saskatoon, Saskatchewan hosted a traditional “guess how many jellybeans there are in the jar” contest, but wanted to move it online to sell more tickets. Using the ‘In Support Of’ feature, they customized the dropdown to contain numbers 2,500 – 4,000 so ticket buyers could select how many jellybeans they thought were in the jar. 

The student fundraiser made $1,500 – and we were thrilled to see our charity partners get creative with the dropdown. 

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