Are you pulling sales reports, passing them off to your board or executive director, then throwing them in a folder in hopes you’ll have time to pull together insights? 

You and 99%* of your fellow fundraisers.  

We get it, you’re too busy to sift through spreadsheets and take stabs at suggestions based on limited data. 

We think we can help, though. If you’re already running a raffle, open your sales reports. (If you’re not running a raffle yet, follow along because you may be surprised at how much you can raise with ‘em.) 

*Not real but probably true. (Always check the fine print...) 

Your 30-day sales report 

This graph is worth checking on every few days (or if you’re like us, a few times a day) to see how things are progressing with your raffle: 

Check out this weekly raffle. Ticket sales peak the day before the draw, then they sell well the day they announce the winner. See the drop off for two days after that, though?

For this monthly raffle, sales soar the day before the draw, then their second biggest sales day is when they announce their winner.

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Make note of things like: 

• Which days of the week see the most sales 
• If your sales jump when you send emails, post on social, etc. 

Your annual sales report 

Then to get more long-term insight, check sales over the last 12 months: 

Look for things like: 

• Which months need extra marketing efforts or budget (and which don’t) 
• Any unexpected jumps in sales (because if you can figure out why it happened, you can do more of it) 
• Any unexpected drops in sales 

Then, use your insights to evolve that data driven marketing strategy. 

How to action your data

You have a bunch of notes. We love notes.

But you're probably short on time, so let's keep it simple. 

If your graphs are showing spikes on certain days of the week then are stagnant on others (like this):

• More emails and social posts 
• Paid advertising on Meta, TikTok, and other social platforms 
• Referrals (asking partners to share your raffle) 
• Signs with QR codes in high-traffic areas 

For longer raffles (like a month or longer), check for long periods of low sales, then consider:

• Adding Early Bird draws during low sales weeks
• Changing the length of your raffle (if it’s too long, people get “fatigue”)
• How frequently you raffle (consistent raffling builds consistent support) 

Downloading your data

Download your successful orders report to get a list of everyone who purchased tickets during your raffle (including their phone numbers and email addresses).

(If you're planning a larger marketing campaign and want to chat with our team, get in touch.)

Ready for a Dashboard that’ll do more for you?

Book a chat with one of our business development reps to review your raffle program and how we could help it grow.

If you’re not raffling yet, book a call to review your current fundraising tactics and see if raffle opportunity awaits.