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1 in 2 raffle admins say growing their raffle program awareness is a priori...
A snapshot of the year in charity raffles — and a spotlight on what’s next. 🔦
Why raffles matter more than ever
Every year, thousands of charities use raffles to turn generosity into real-world impact that funds programs, delivers community services, and brings people together around a shared cause.
The 2026 State of Raffling Report captures how those efforts performed last year and where the biggest opportunities lie ahead. Inside, you’ll discover:
🌟 What top raffle admins are prioritizing for growth
🌟 How ticket buyers want to engage, give, and play
🌟 Where smart marketing drives better results
This report is your data-backed guide to growing smarter, stronger raffle fundraisers in 2026.
So, bookmark your copy or pull up a chair now and let’s get to it. (Prefer a PDF? Download a copy below.)
How this snapshot was set up
To understand where raffles are headed, we looked at both sides of the equation: charities and supporters.
The result: a grounded, practical view of what’s working and what’s next in charitable raffles.
Charity raffles in 2025: A year in focus
Build a jackpot from nothing and give half away — it's a pretty low-risk charity fundraiser. It checks out that 77% of raffles running last year were 50/50 draws.
Of those prize raffles, 8% added a bonus 50/50 draw to their raffle checkout.
9% are already boosting early campaign sales with Early Birds, and 11% say they haven’t added one yet, but plan to.
75% of charity raffles went online only this year, with the other 25% using Rafflebox’s in-venue devices to sell tickets at events.
Of those in-venue raffles, 72% sold tickets in person and online — what we like to call a hybrid raffle.
Raffle marketing in 2025
Who's marketing your raffle program?
Charities are doin’ it for themselves, seemingly.
56% of raffle admins are building marketing strategies themselves, with 21% relying on volunteers and 24% having a dedicated marketing specialist. 
94% of charities are doing digital marketing to promote their raffle programs, and of those, 76% are focused on more than one channel.
QR codes were the most popular offline marketing tactic this year, with 63% of raffle programs using them to cast a wider reach.
What raffle admins experience behind the scenes
What's your biggest challenge in running a raffle?
A staggering one in three raffle admins say there are no challenges at all that prevent them from building a successful program. One of four say it's the lottery licensing process, and one of five struggle to build a marketing plan.
🌟 Top barrier: Lottery licensing
25% of raffle admins say lottery licensing is their top challenge. And while licensing is unavoidable, it doesn’t have to slow you down.
There’s really no trick to it. You just need to brush up on your specific region’s rules. Bookmark this guide to applying for a charitable lottery licence in Canada and save it for the next time you need it.
🌟 A close second: Building a marketing plan
20% of raffle admins struggle most with building a marketing plan — similar to last year’s top challenge, which was standing out amongst the crowd.
Charities who use proven, repeatable templates and playbooks feel less stretched and see stronger results (just ask the 33% of raffle admins who say running a raffle isn’t challenging at all).
If you’re wondering how to build a raffle program designed to scale, look to raffle leaders like Kin Canada Clubs for inspiration. They’ve built memorable, repeatable raffle programs focused on long-term growth — not just one-off wins.
🌟 Levelling up: Dashboard skills
48% of raffle admins say analyzing Dashboard data and reports is a top skill they want to improve this year.
Luckily, this one is easy to grasp. Once you know your way around the Dashboard, there are a few places to look for valuable marketing data that can influence your growth strategy.
Here’s our guide to growing your raffle with Dashboard data.
Charity raffles in 2026: Setting the scene
🌟 Top priority: More sales per raffle
The opportunity isn’t necessarily more raffles. It’s more momentum behind each one.
What’s your top priority for growing your raffle program?
60% of raffle admins are focused on increasing revenue per raffle, and the other 40% are prioritizing areas that support this goal.
🌟 Top need: Clear marketing strategy
What would make the biggest difference in growing your raffle?
RAFFLE ADD-ONS RAISE MORE
If you're like 29% of raffle admins who aim to increase results this year, program add-ons like Early Bird draws, bonus 50/50 jackpots for prize raffles, and loyalty draws come in clutch.
What ticket buyers want from charity raffles
🌟 More options, more often
Mid-range, $20 ticket packages are the most popular purchase. And ticket buyer polling aligns — 43% of raffle supporters say $20 is how much they’re most likely to spend.
How many raffle tickets do you typically buy?
Raffle supporters like more chances to win, too. 91% of ticket buyers polled said they like weekly draws.
🌟 To find your raffle with ease
Supporters back your raffle because they want to win, sure — but also because they want to support the cause and be part of the greater impact.
So, don’t hold back on raffle updates. 99% of raffle supporters we polled said they want jackpot updates on social, by email, and/or via SMS throughout your campaign.
WISHLIST: FREQUENT RAFFLE UPDATES
Where do you want to receive raffle updates?
Plus, with 58% of supporters saying social media is their primary source for finding raffles and raffle news, you’ll want to make sure you’re showing up places they frequent most.
Where do you find new charity raffles to support?
🌟 To share your cause with pride
People are proud of the causes they support, and according to our polls, 99% of them are likely to show it off if given the chance.
How likely are you to share a raffle online or with friends?
What’s trending in raffles (+ soon-to-be)
🌟 Local impact wins every time
Raffles are inherently local (if you know, you know, lottery licensing pros). So, weave them naturally into your community-based fundraising strategy and supporters will respond.
Spotlight regional impact, local winners, and community partnerships in your marketing.
What kind of content does your audience react to best?
🌟 Facebook (if we can still call it a trend...)
When we zero in on digital platforms and where people are hanging out the most… it’s clear Facebook isn’t going anywhere.
Where do people engage with your raffle the most?
🌟 AI and its time-saving potential
We’re not prescribing an AI-forward raffle marketing strategy, but we can’t gatekeep the quick, clever ways we’ve seen it help charities save time.
We wouldn’t use AI for just anything, like graphic design.
Users are getting better at flagging AI-generated visuals. Let’s leave that to… not necessarily a professional, but at the very least, a human.
🌟 Partnerships that expand reach
If there’s a single takeaway from this entire report, it’s that charities are spread paper-thin.
Collaborative raffles extend reach without increasing workload — and that reach is especially effective when your charity’s vision and values align with your partners’.
Sports teams, health foundations, and more are teaming up with non-profits and corporate organizations alike to collaborate on making a lasting community impact.
With 29% of charities citing they need more hands on deck for success this year, and 25% prioritizing strengthening partnerships, we see strategic raffle sponsors and collaborations as a growing trend in 2026.
Features powering raffle growth in 2026
We’ll preface this by saying: we’re not lazy, we’re efficient. These raffle growth features are built to generate a bigger average revenue per raffle.
🌟 Rafflebox Donations
Adding donations is a no-effort addition to your raffle program that could make a measurable impact. On average, charities who add donations to their raffle checkout are raising an additional $1,000 per raffle.
Interested? This article lays out how donations works and eligibility, plus how you can activate it to start raising more.
🌟 Top Fundraiser Tracking
Recognition engages your fundraisers to get involved (and maybe even a little competitive), and involvement drives raffle growth.
Top Fundraiser tracking gives ticket buyers a chance to say who they’re supporting with their purchase, whether that be a local chapter of a larger non-profit, a team and/or athletes within a league, a student fundraiser... Whatever suits.
CHARITIES WHO USE TOP FUNDRAISER TRACKING SAY IT HELPS THEM:
1️⃣ Keep track of who’s selling the most tickets
2️⃣ Celebrate top sellers with shoutouts and prizes
3️⃣ Influence their marketing budget and strategy
Tackle your 2026 raffle growth strategy
Creating strong, lasting raffle growth is about working smarter. And a solid raffle marketing strategy that reflects your wider organization, sets realistic goals, and is built to evolve? That's the winning ticket. 🎟️
Figuring out your program’s promotion sweet spot takes time — but the more you work on nailing it, the more growth you’ll see.
As you plan for 2026, the opportunity is simple: Market your raffle with intention and inspire your community to carry it forward.
And the opportunity right now? To book a call with a raffle expert and start fundraising more with raffles.
Let’s unbox your charity’s potential.
