From big city, Big Bucks lotteries to small-town duck derbies, Kin Clubs across Canada are proving that online raffles are powerful tools for connecting with and celebrating alongside supporters.

There are other favourable outcomes from online raffles, too, including:

• More social media followers
• More media attention

Oh, and did we mention bigger fundraising results? Yeah, let's focus on that one.

So, how do Kinsmen, Kinette, and Kin Clubs across Canada run memorable raffle programs that are built to keep growing?  

Let’s break down the five key moves Kin Clubs make to consistently boost results, with real success stories you can borrow for inspiration. 

Amping up the prize roster

Here’s a raffle truth bomb: most tickets sell on the last day.

Clubs that want to beat the procrastination game add Early Bird prizes and Loyalty draws to push sales earlier in their raffle campaigns, and it works because:

• Early Bird draws give supporters a reason to buy now, not later. 
• If your raffle includes a 50/50 draw, early sales make the jackpot grow faster — and exciting jackpots boost ticket sales. 

The Red Deer Kinsmen Club teamed up with the Red Deer Rebels, the Sylvan Lake Gulls, and the City of Red Deer to sponsor their 2025 Loyalty Draw, helping them sell over half of their tickets during the first two months of their three-month-long campaign:

💡 What’s a Loyalty Draw? Loyalty draws are extra chances to win, usually at the very beginning of a raffle campaign. They reward your most committed supporters and nudge fence-sitters to buy in early. Just don't forget to factor extra draws like Early Bird draws, Loyalty draws, and 50/50 add-on jackpots into your charitable lottery license application.

Tapping into community partners

Speaking of teaming up — Kin members are some of the most socially connected people in our communities, making them natural fundraisers.  

Think about who your club supports and who supports you. Those are your key partners for raffle sponsorships and promotion.

Selling Tickets In-Person at Events

Clubs bring raffles to local fairs, festivals, and events their charity partners are hosting.  

Then, if people have already purchased tickets online, they’re reminded of the growing jackpot (and who knows, might even opt to get more tickets.) 

Or if eventgoers have seen your raffle online but haven’t made the purchase yet, it’s a perfect opportunity for to get them face-to-face. 

The Kinsmen Club of New Glasgow sold tickets at the Atlantic Outdoor Sports and RV show in Halifax, Nova Scotia:

And the Red Deer Kinsmen Club sells tickets at car shows like the local Show & Shine:

Branding and Marketing for Consistency

The best raffles don’t just feel like fundraisers, they feel like part of a club’s identity. 

Consistent logos, messaging, and raffle branding make it easier for supporters to recognize (and return to) your draw each year. 

The Kinsmen Club in New Glasgow has been running their annual moose hunt raffle for a few years now, growing awareness (and their final results) with support of a recognizable, professional logo and branding: 

Using Social Media & Media Coverage

Social media is free, fast, and your audience is already hanging out there. Kin Clubs, like the Medicine Hat Kinsmen Club, use their own channels to promote their raffle and their partners’ channels to share and spread the word:

Plus, getting camera-ready volunteers to star in social videos, live draws, and winner celebrations makes the raffle even more memorable online. 

Red Deer Kinsmen Club is active on Facebook and Instagram, with their members turning the camera on themselves to share where they're selling tickets, ways the raffle makes a community impact, and of course, how to get tickets:

And here’s the kicker: once raffle buzz hits social feeds, local media outlets pick it up too. Clubs are turning their raffles into newsworthy events with shareable stories, winner celebrations, and big-cheque photos. 

Why online raffles work so well for Kin Clubs

Raffles aren’t just fundraisers — they’re true events that generate excitement and foster a spirit of service and giving in our communities.  

In today’s fundraising landscape, expanding events like your Kinsmen Club’s annual raffle helps make it more accessible, more sharable, and more profitable. 

👉 Thinking about launching a raffle for your club? Learn how Rafflebox can help you grow your fundraising program.