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So, we came across a fake raffle page. And while the page is gone now, we f...
1 out of 5 raffles admins say building a marketing strategy was a top barrier for their raffle program success in 2025.
These four Humane Society lotteries are barking up all the right trees, though — and it's growing their raffle results.
The Edmonton Humane Society doesn’t just throw supporters a bone — they deliver a whole toy box of epic prizes that keep supporters coming back for more.
STANDOUT STRATEGY:
🐾 Multi-prize format. The fun never paws-es when supporters are constantly checking social media to see who caught the treats.
Victoria Humane Society 50/50 Lottery
Consistently reaching $20,000 jackpots is the norm for Victoria Humane Society. The cherry on top? A simple donation option at checkout that raises even more funds for animals — no extra effort required.
Paws-itively effective.
STANDOUT STRATEGY:
🐾 Donations. When you can count on reaching the maximum jackpot goal of $20,000 (see Alberta licensing rules for more on that), having a donation option at checkout helps them raise more with no extra effort.
Nova Scotia SPCA Weekly 50/50 Lottery
A pet’s love is unconditional, and so is the hype around weekly 50/50 draws.
Just like a dog learns its owner’s commands, Nova Scotia SPCA supporters stick with giving opportunities that are consistent, low-maintenance, and reliable — like buying online 50/50 tickets.
STANDOUT STRATEGY:
🐾 Leaning into local love: With six chapters across the province, their raffle page allows supporters to pick which one to support directly with their ticket purchase, capitalizing on community love (and a little friendly competition).
Saskatoon SPCA 50/50 Fundraiser
What does a local SPCA do when it relies on donations, grants, and community support to care for animals in need? They raffle. The Saskatoon SPCA has built a raffle program designed to fund its mission while encouraging their community to show up monthly.
STANDOUT STRATEGY:
🐾 Capitalizing on consistency and "cute factor". Their marketing materials are branded and recognizable — plus, they add adorable dogs and cats to their templates, capitalizing on the fact everybody loves (and double taps) an animal photo
Ready to be Best in Show?
Is your SPCA, Humane Society, or other animal welfare organization looking for a reliable platform to run your charitable lottery? Get in touch, we’re here to help.
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