There's nothing more exciting than watching people take out their phones to scan the code (sometimes, more than once or twice...) as the jackpot rises.40% of raffle programs use QR codes to sell tickets in-person. We love to hear that almost half of you are taking advantage of this ever-effective ticket sales tactic.
The other 60% of you, though? You're missing out. We know you’re busy, though. Let us help.
When we get questions about QR codes for raffle program promotion, it’s usually:
“Do people even scan QR codes?”
or
“How do I make a QR code?”
We’ll dig into these answers, but in short:
Do you consider your raffle supporters “online shoppers”? It seems like a funny way to talk about your long-term, loyal donors and ticket buyers. But online shopping is a behavior, and it's exactly what they’re doing when they click on an ad for your raffle –— or scan a QR code leading to it.
From 2021 to 2023, the number of shoppers scanning QR codes quadrupled. In 2024, 65% of organizations making online sales were using QR codes to boost sales.
In other words, yeah –— people want to shop online, and they love it when there’s a quick, easy way to make a purchase.
That’s the beauty of QR codes — you put ‘em on a poster or sign, and you distribute them everywhere:
Your ticket sellers can also pop up at markets, events — anywhere it’s likely your supporters will be. With QR code signage close by, ticket sellers can guide buyers through how to scan and make a purchase (if it’s needed), and you don’t need to worry about renting or managing payment terminals.
Now this couldn't be easier. All you need to do to generate a unique QR code for your raffle is:
1. Log into your Rafflebox Dashboard
2. Go into the "RAFFLES" tab and select the raffle you need a QR code for
3. Scroll to the bottom of the raffle summary and download your unique QR code
4. Put it on posters, put it on signs, put it on t-shirts. Put it everywhere.
Just like scanning a QR code, downloading your QR code is simple and quick. If you need a little more guidance, check out this help article.
On posters and signage
Print a bunch of posters with QR codes leading to your raffle and put them in staff rooms, community poster boards, and anywhere else you might catch people interested in your cause.
Even better, do you have community partners or supporters who could hang your poster? Send out an email asking community partners to print and share your poster, then attach it as a PDF. (Here's a Canva template to make a poster, if you need one.)
Sandwich boards get great visibility at events, and we've even seen groups leave them in high-traffic areas during their entire raffle campaign.
If you're hosting an event with volunteers, make signs on sticks so they can circulate crowds and people can zoom in to scan the QR code and get tickets.
On t-shirts
Is attending events part of your fundraising schtick? Having branded t-shirts with QR codes leading to your raffle isn't just a genius marketing tactic... it's a conversation starter.
On screens and jumbotrons
There's nothing more exciting than watching people take out their phones to scan the code (sometimes, more than once or twice...) as the jackpot rises.
Hot tip: If your jackpot is up on a big screen, make sure there’s a QR code beside it so people can zoom in and buy tickets.
On business cards and other print materials
Having business cards on hand with QR codes leading to your raffle is perfect for when you're out and about talking about your fundraiser, and someone's interested in grabbing a ticket right away.
In the same vein, tent cards are great for organizations who have an opportunity to plug their raffle at events, or even in businesses. With an eye-catching visual, a strong key message, and a noticeable QR code, your print materials could end up being your "top fundraiser".
Hopefully, this list inspires you. Us, though? We’ve seen those done (and very well). So, please humour us by considering this list:
• On mugs. Recurring raffles build a community around them — especially when jackpots get high. If your raffle has “fans”, consider doing a run of branded mugs, magnets, notebooks, or other merch that hangs around offices, schools, and more.
• On a cake. Just make sure people scan it before you cut into it.
• On a billboard. If the headline turns heads, your QR code will get scans.
QR codes are digital, but you don’t need to use them on social media, in emails, or on your website.
When you're promoting your raffle with posters, on jumbotrons, on signs or on stadium seats... Slap a QR code on your marketing materials and with the scan of a smartphone, you're raising more.
On signs and posters
Posters are shockingly effective for selling raffle tickets. Print a bunch with QR codes leading to your raffle and put them in staff rooms, on community poster boards, and anywhere else you might catch people interested in your cause.
Even better, do you have community partners or supporters who could hang your poster? Send out an email asking community partners to print and share your poster, then attach it as a PDF. (Here's a Canva template to make a poster, if you need one.)
Sandwich boards get great visibility at events, and we've even seen groups leave them in high-traffic areas during their entire raffle campaign.
If you're hosting an event with volunteers, make signs on sticks so they can circulate crowds and people can zoom in to scan the QR code and get tickets.
On t-shirts
If attending events is part of your fundraising schtick, having branded t-shirts with QR codes leading to your raffle isn't just a genius marketing tactic... it's a conversation starter. Plus, in Canva you can even edit the colours of your QR code. (Just because it’s a marketing t-shirt, doesn’t mean it has to be ugly.)
On screens and jumbotrons
If your jackpot is up on a big screen, make sure there’s a QR code beside it so people can zoom in and buy tickets. There's nothing more exciting than watching people take out their phones to scan the code (sometimes, more than once or twice...) as the jackpot rises.
On business cards and other print materials
Having business cards on hand with QR codes leading to your raffle is perfect for when you're out and about talking about your fundraiser, and someone's interested in grabbing a ticket right away.
In the same vein, tent cards are great for organizations who have an opportunity to plug their raffle at events, or even in businesses. With an eye-catching visual, a strong key message, and a noticeable QR code, your print materials could end up being your "top fundraiser".
Hopefully, this list inspires you. Us, though? We’ve seen those done (and very well). So, please humour us by considering this list:
• On mugs. Recurring raffles build a community around them — especially when jackpots get high. If your raffle has “fans”, consider doing a run of branded mugs, magnets, notebooks, or other merch that hangs around offices, schools, and more.
• On a cake. Just make sure people scan it before you cut into it.
• On a billboard. If the headline turns heads, your QR code will get scans.
So, how are you raising more funds this year? Go make some posters with our Canva templates (complete with QR codes), then, get your copy of the State of Raffling Report to see what’s working, what’s not, and how top fundraisers are raising more with less.