The Sport Split 50/50 draw

Sport Nova Scotia's Sport Split 50/50 strives to develop amateur sports and the people who play them in the province. And now that they're fundraising more with their monthly 50/50, they're able to make a bigger impact (like, much bigger.)

Sport Nova Scotia is a membership-based organization serving over 160,000 athletes, coaches, and officials. Their mission is to support and develop amateur sport in Nova Scotia, so they use funding for a wide range of sports programs and services (including KidSport.)

So, how did Sports Nova Scotia set up their raffle? They:

• Run a monthly 50/50 with draws on the 1st of each month.

• Let ticket buyers tell them which team and/or player they're supporting using Rafflebox's 'In Support Of' drop-down lists.

• Do an Early Bird draw on the 15th of every month.

Adding an Early Bird draw to your raffle helps build jackpot excitement earlier on (which is important when you're selling tickets over a month.)

Plus, Sport Nova Scotia has access to some particularly exciting prizes like weekend hotel stays and VIP soccer tickets. Early Birds are a perfect opportunity to use them.

How much does Sport Nova Scotia fundraise with their raffle every month?

In 2020, Sport Nova Scotia started fundraising with a different raffle platform and their jackpots hit around $5,000 per month.

Fast forward to December 2022, they switched to Rafflebox and raised $36,000. Then, they doubled it to $61,000 the next month. From $5,000 to $61,000 is 12x more a month. We like that kind of math!

What does Sport Nova Scotia do to make their raffle a success?

• They use the 'In Support Of' drop-down menu to see which athletes are raising the most. Then, they use this information to fairly distribute funds and create a little healthy competition by celebrating top sellers. 

• They give each player a unique seller URL that tracks sales directly back to that player.

• They provide content (like graphics and key messages) for their teams and athletes to share when promoting the raffle.

Sport Nova Scotia's membership is growing since launching the Sport Split 50/50 raffle, and that's because people see the raffle's success and want in on it.

“We love the ability to track individual sales. We can attribute the work to the player — and that's made a big difference. With the rising cost of sport, Rafflebox provides us a unique fundraising opportunity where we can offer bigger 50/50 jackpots. We combine ticket sales from all participating teams and clubs into one monthly pot. Groups share the raffle link on social media and in their newsletters. They love how easy it is to raise funds through Sport Split."

- Jeff LeDrew, Marketing and Events Director

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